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Dr. Barbara Lafferty Dr. Barbara Lafferty
Department of Marketing, USF College of Business
Office: BSN 3223
lafferty@usf.edu
(813) 974-5998



MAR 6936 - Sustainable Marketing

Students have been reporting many problems with video playback on this system, due to either missing codecs and/or operating system incompatiblity. In order to help students keep up with the class, an alternate player is being made available to the students that uses the new Microsoft Silverlight Plugin. Silverlight is compatible on Windows, Mac, and even Linux machines. If the first column links are not working for you, try the corresponding one in the second column.  You will be prompted to install the plugin the first time around, but it is a very quick install, and will also grant you access to the live television channels USF Netcast provides.
Windows Media Player:

Unit 1 - Why Sustainable Marketing
Unit 2 - Product
Unit 3 - Distribution
Unit 4 - Promotions
Unit 5 - Pricing
Unit 6 - Ethics
Unit 7 - Consumer Motivations

Microsoft Silverlight:

Unit 1 - Why Sustainable Marketing
Unit 2 - Product
Unit 3 - Distribution
Unit 4 - Promotions
Unit 5 - Pricing
Unit 6 - Ethics
Unit 7 - Consumer Motivations


External Media for Unit 4:

Slide 12: GE “Scarecrow” - http://www.ge.com/company/advertising/ads_eco.html
Slide 13a: GE “Dancing Elephant” http://www.youtube.com/watch?v=TifeJZj7umA
Slide 13b: GE “Jar” http://www.ge.com/company/advertising/ads_eco.html
Slide 17: The Nature Conservancy http://www.youtube.com/watch?v=FYDyKZqQWBg
Slide 29: Aluminum http://www.livevideo.com/video/C14A823ABF13419B9681E882F3EE037A/jimmy-neutron-recycle-your-can.aspx
Slide 31: AdCouncil “Energy Hog” http://www.youtube.com/watch?v=cr6YDOBnYXA
Slide 32a: AdCouncil Global Warming “Train” http://www.youtube.com/watch?v=s-_LBXWMCAM&feature=related
Slide 32b: AdCouncil http://www.adcouncil.org/default.aspx?id=15